After sending about a dozen rambling emails to my girlfriends trying to explain my newfound love of Korean skin care, I figure it’s time to get serious and start at square one: what is exactly is a Korean skinc care routine, how does it work, and why should you care?

What is it?

While in the US we add 1 or 2 specialized products to our skin care lineup (think night cream, eye cream, retinol serum for wrinkles), Korean women use 7-10+ products as part of both their morning and evening skin care routines. The idea is that if you perfect your skin with an array of high-quality, specialized products, you can waltz out the door every day with a beautiful dewy complexion, make-up free.

Full disclosure, the first time I read about this I thought it was ridiculous. But the more I investigated the ins and outs of how it works, researched products and read more and more success stories, I started to think the whole idea might hold some water. Continue reading →